This is the most challenging job market since the Great Depression; more and more people are continuing to be laid off and pink slips are still the order of the day. As the job topography changes, so do your job seeking strategies and approaches need to shift.
Whereas public relations is generally thought of as a tool to garner press coverage for companies, many of the same skills and techniques that are used in PR can be utilized when job hunting, or when going on an interview. When you launch a PR campaign, you’re not only looking to present yourself in the best light, but also for a way to separate yourself from the competition, from the others in your field.
But even before you get the chance to present yourself, how do you know where to search for a job? Where do you go to submit a resume, find an appropriate opportunity, or learn how to effectively network? A new site AllPinkSlips has been created specifically to solve these problems. AllPinkSlips provides access to thousands of job postings, offers hiring news, provides job leads in various industries, information on reeducation, tips on interviewing, and offers an onsite resume builder. The site also offers information on outplacement firms, career coaches, resume tips, and networking advice. Created by Jared Lubitz, it is basically a one-stop site, offering social networking, information and tools to help educate and inform and guide people through the job seeking maze.
So let’s say you’ve utilized the information on AllPinkSlips, you have some leads, perhaps some interviews and you’re ready to start networking, what now? Returning to the PR model, if you were a company launching a campaign, first and foremost you’d need a compelling story; what is it about you or your company that is of interest to the media? Once you’ve answered that question, next you want to learn how to best articulate that message, how do you best present it? Approach your job search the way you would a media campaign and see how much more effective you become.
Ann Convery, creator and developer of “Speak Your Business in 30 Seconds or Less™,” utilizes her experience as a media trainer to help people do just that – effectively present themselves to employers, prospective clients, investors, and others. The same skill set that she used when preparing clients for Oprah, 60 Minutes, CNN and USA Today, she now uses to teach people how to expertly pitch themselves to employers, prospective clients, and investors. Her clients’ results include landing the job, seeing an increase in profit by up to 60% within three months, attracting investors, and/or becoming No. 1 on the sales team.
Similarly, the same tools that are used to interest the media can be used to interest and land a job interview and ultimately employment. How you present yourself, from your resume, the language you use, your tone, what you wear, and how you speak all figures into the mix. Whether you’re posting to a social media site, introducing yourself to someone at an industry mixer, or having an actual job interview, your presentation makes all the difference. Remember presentation shifts perception and perception creates reality. So, take control of your job hunting situation. Launch your own personal PR campaign, not for the media but for employers. Take advantage of the various tools available to you. Remember you’re not alone in this and there are tools and skills that can help you through this economic jungle towards a new job.
Copyright © Anthony Mora 2009